Cannes Lions
PROJECTOR, Stockholm / HILTON HOTELS / 2007
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Being parents with kids means week days often full of stress and demands and there is no time for each other. Spending a weekend together is the perfect opportunity to get that special quality time. To be able to get away, one problem has to be solved though. Who's taking care of the kids? The idea was built around letting Scandia help the parents find a baby-sitter and also to provide inspiration for various destinations. The campaign site also provides inspiring travel guides to eight different cities in the Nordic and Baltic Region.
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