Cannes Lions

Hilton Viewfinder

GSD&M , Austin / HILTON HOTELS / 2016

Presentation Image
Demo Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

Our Hilton Viewfinders invited people along for a virtual vacation. We created scenic viewfinders equipped with virtual reality to transport people from the streets of New York City to the beaches of Barbados. To heighten the virtual reality experience, we also added beach sounds and coconut scent to the Viewfinders.

As 360 video becomes more common, especially for travel advertising, the industry will look for innovative ways to deliver that content, such as live brand experiences like this one.

Execution

On an average weekday in March, the Hilton Viewfinders were placed in two locations in New York City—Union Square and Bryant Park—for about 12 hours. Later in the year, they’ll travel the globe to bring this experience to different markets.

Outcome

This execution succeeded in reaching thousands of passers by and hundreds of participants, many of whom shared their experience on social media. The experience was even featured on the local news that evening.

Similar Campaigns

12 items

The Ad You Stay In

TBWA\CHIAT\DAY, New york

The Ad You Stay In

2024, HILTON HOTELS

(opens in a new tab)