Introducing “Burnkery” a free trial coupon in a form of guilty piece of cake and cookie. Every piece indicated how much calories it contained and consumer could simply burn it out at P60.

We gave away a special made trial coupon in a form of cake and cookie in one weekend (3 days) at busy traffic office building area.

Just within one month, more than 1,000 consumers come to get a free trial and more than 90% of those converted to be a one-year contract member of P60.