Scandic, northern Europe’s largest hotel chain, have made their biggest design investment ever. But preconceived opinions of Scandic kept new target groups from discovering this modernization. So how do you revamp the image of Scandic in the minds of guests and tastemakers, and help them see the hotel chain with new eyes?

Insight: To want to check in at Scandic, you’ll first want to check the hotel rooms out. So to attract a new crowd and still cater to the existing one, we launched Scandic to Go – a mobile, complete room with the new design, that you could book to any place imaginable.

Scandic to Go let people stay the night on uninhabited archipelago islands, outside night clubs, in a zoo, next to the skiing World Cup and even by the side lines of the national soccer arena during Sweden’s European Championship qualification game.

Over 100 articles reaching 11.6 million people resulting in a media value of 10.4 million SEK were written about the Scandic’s mobile hotel room, and pictures of the redesigned rooms were published in leading lifestyle magazines like Elle Decoration and Residence.

The number of hotel nights booked online for the whole hotel chain went up 20% compared to the same period during the previous year, with no other marketing initiatives made. ?An increase due to gained market share rather than a growing market.

Last but not least, Scandic to Go is now a permanent hotel offering. Welcome to Sweden as you’ve never seen it before.

Scandic To Go was launched with a press event in one of Stockholm’s most beautiful surroundings, the royal and historical Haga Park, in order to show the possibilities and advantages of a mobile hotel room.

To gain a new breed of ambassadors, Scandic To Go visited events with an audience that new design sought to attract, like Pride Stockholm, the archipelago during the summer and the society summit in Almedalen.

We made the Scandic To Go available to book on-line to your favourite place. The mobile room was booked to uninhabited islands of the archipelago, to outside of night clubs, to a zoo, to the World Cup of skiing and even to the side line of the national soccer arena during Sweden's qualification to the European Championship, which was made possible due to Scandics engagement in the Swedish soccer team.

Over 100 articles reaching 11.6 million people resulting in a media value of 10.4 million SEK were written and pictures of the redesigned rooms were published in leading lifestyle magazines like Elle Decoration and Residence.

The number of hotel nights booked online for the whole hotel chain went up 20% compared to the same period during the previous year, with no other marketing initiatives made.

Scandic To Go has been fully booked since its launch. It has surpassed all previous records on Scandic’s Facebook by 400 percent.

Scandic to Go is now a permanent hotel offering.