Cannes Lions
ARMANDO TESTA, Turin / LAVAZZA / 2019
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Background
Lavazza is the best Italian coffee in Italy and in the World.
Probably because the aim of the company, since 1885, has always been to create a seamless cycle in which product and process innovation, qualitative excellence and sustainability feed off one another.
Lavazza today is a a leading player in Sustainability and the most authoritative ambassador in Italy of the Global Goals.
The objective of this international campaign is precisely to strengthen the reputation of the brand in terms of CSR.
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