The new advertising campaign for Lavazza, Italy’s favourite coffee, has been unveiled to an international audience.Under the theme, “The Most Incredible Espresso Experience”, the advertising campaign will involve 14 countries, telling the story of an imaginary city where chaos has been replaced by justice, thanks to seductive superheroines with supernatural powers, but who have one weakness: the Lavazza espresso that they can never do without.Following the tradition of recent years, the 2007 Lavazza international advertising campaign reaffirms Lavazza’s connection between the brand and fine art.Set in this surreal city, the creatives depict coffee as a magical potion, suggesting that a good espresso can help in everyday life, adding "power" and helping us feel like superheroes in our own ‘real’ world.