SITUATION

Lavazza has been on a path towards sustainability for over 20 years.

BRIEF

This year the Calendar must continue to be the artistic megaphone to communicate the brand's commitments, focusing on the Goal 5: Gender Equality.

OBJECTIVES

This year the goal is to tell the new path of inclusion undertaken by the company.

(On February 2023) 40 media involved, 276 articles, 81M Reach PR, 1,4M AVE, 2,5 M Impressions on Twitter, 1,1M fans reached on Instagram and above all a new global positioning.

Simply by filling with content a global message like “YES! We’re Open” we have laid the foundations for a gigantic inclusive environment in which both the over 4,000 employees and millions of customers can feel increasingly welcomed, valued and respected.