Eurobest

Lavazza A Modo Mio Voicy

VMLY&R ITALY, Milan / LAVAZZA / 2021

Film
Film

Overview

Entries

Credits

Overview

Execution

The specific challenge proposed to the director of this film was how to put together a series of vignettes in order to have fluid transitions between them without losing the narrative. Most of the characters speak to the camera – or to the machine – and we had to guarantee the viewer would engage to the story without losing its fil rouge. Director’s contribution went even further, improving some of the scenes originally proposed and, in particular, adding a funny end to the final film.

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