Cannes Lions
20:20 LONDON / SONY / 2006
Overview
Entries
Credits
Execution
A truly integrated plotline (email, SMS, personalised internet films and DM) where Jack Bauer requests YOUR help in finding clues to locate Kim Bauer, his kidnapped daughter.We scripted and had scenes created by the game developers, but based on existing scenes in the game. So that everything experienced in the campaign is lessons learned for playing the game, even the clues in the DM relate to the backstory within.
Outcome
Early consumer feedback shows that an involving experience is proving effective. As of March 18 (1 day after launch) 24: The Game went straight in at number 3 on the PS2 sales charts.
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