Cannes Lions
ARC WORLDWIDE, Dubai / SONY / 2007
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Description
This microsite aimed to leave the user in no doubt about the benefits of high-definition television. This was achieved by allowing users to create their own short film. The site enables them to use a 'virtual' HD video camera to shoot footage, before taking them to the Vaio laptop to edit their creation. Finally, the site takes the user to HD TV to view what they have produced.
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