24 episodes of 140 seconds each, in which our fans could change the script through twitter, by choosing the names and characteristics of the characters.

The production crew chose the best tweets and changed the story line on set.

Once the series was shot, people who participated through twitter were featured in the series, by interacting with the characters on their cell phones and with pictures on certain scenes.

Two possible endings were shot and fans voted on them via twitter.

24 Tollbooths became a crowdsourced story charged with dark humor and bizarre characters.

More than 15 million views.

$2 million dollar in Payback Media.