Cannes Lions

3 GT5 GAME

AOI ADVERTISING PROMOTION, Tokyo / SONY / 2011

Overview

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Credits

Overview

Description

We came up with a concept based on the words "WE LOVE CARS", to fill the dreams of people who love cars.For the launch we filmed a variety of toy cars in high speed, In the fallow up, we received permission from 30 various car makers and collaborated with car enthusiasts and filmed a parade of their beloved 120 cars.

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