Cannes Lions
UNIWORLD GROUP, New York / 3 MUSKETEERS / 2009
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Description
“Mani-Pedi” is the latest installment in the Floating Bar Campaign for 3 Musketeers. The campaign concept is that 3 Musketeers is so light and fluffy, it actually floats. In this spot, a young woman is willing to sacrifice a fresh manicure and brave the streets in bare feet order to get her hands on her renegade 3 Musketeers chocolate. In the end, she meets up with a like-minded compatriot, who risks her hair appointment for her runaway 3 Musketeers Mint bar.
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