In a market like the UAE, hand-washing is a really common practice (different from other underdeveloped markets), everyone does it several times a day. Nevertheless, we tend to take for granted what the simple act of washing hands can do for us. At the same time, we take for granted the product used to wash hands too.

Lifebuoy Handwash creates the widest distance between people and germs by making hands 99.9% germ-free. To talk to a young audience in the UAE, familiar with modern visual trends like Emojis and Virtual Reality, we needed a new visual language. Crafting a smart, playful idea, we used a unique visual style for print: flat 360-degree images.