Cannes Lions
BORGHI/LOWE, Sao Paulo / UNILEVER / 2014
Overview
Entries
Credits
Description
Develop pieces that attracted the consumers and made them wish to take each of them home.
Execution
It managed, somewhat, to create a media outlet in the consumers’ kitchen and bring recipes that met their needs of the moment, always using one of the brand’s products as an ingredient.
Outcome
The products were more than welcome. Some pieces were so much sought after by the consumers that we soon had to ask for a new printing.
Similar Campaigns
12 items