Cannes Lions

KNORR

BORGHI/LOWE, Sao Paulo / UNILEVER / 2014

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Case Film
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Overview

Entries

Credits

Overview

Description

Develop pieces that attracted the consumers and made them wish to take each of them home.

Execution

It managed, somewhat, to create a media outlet in the consumers’ kitchen and bring recipes that met their needs of the moment, always using one of the brand’s products as an ingredient.

Outcome

The products were more than welcome. Some pieces were so much sought after by the consumers that we soon had to ask for a new printing.

Similar Campaigns

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