We organized a radio competition based around “inverted” music, inviting listeners to try to identify which famous song was being played backwards.Participants texted in if they wanted to join the competition, and DJs called them live on air to guess the song snippets.

The prize for listeners who could identify three songs in a row was an 8GB iPod.

More than 22,000 young people sent text messages for a chance to participate in the competition, and the whole audience of the largest music radio network in Poland – over 2,7 million listeners – could hear for the first time their favourite songs “inverted” by 3Bit Inverso.