Cannes Lions
TBWA\TORONTO, Toronto / NISSAN / 2013
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The 3D Watershow was an outdoor media event held on the shorelines of four major cities across Canada during Canada Day celebrations, a national holiday. After the fireworks were completed, we projected a 3D film onto a 150 wall of water. The 3D film had a nautical theme: A lighthouse with its light source played a cat-and-mouse game with a Nissan Altima driving on the water in front of the crowd. Projecting on the wall of water gave a unique 3D quality making everything feel as though it were coming right at you—a thrill for a captive audience.
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