Cannes Lions

VOLKSWAGEN CITI GOLF

OGILVYINTERACTIVE, Cape Town / VOLKSWAGEN / 2003

Presentation Image

Overview

Entries

Credits

Overview

Description

Background: Citi Golf has been around forever. It is a fun filled, zippy little hatch that is a legend in its own right. This car transcends all age groups and is timeless in its youthful appeal.Objectives1. To develop a site that displays the model in its timeless and youthful nature.2.An interactive microsite that brings the brand to life and allows the user to feel the brand.Target market: Anyone over the age of 18 who has a youthful attitude to life - appreciate a car that endures and is not a fad. For those who are forever young.

Similar Campaigns

11 items

Loaded Comments

VMLY&R COMMERCE ARGENTINA, Buenos aires

Loaded Comments

2020, VOLKSWAGEN

(opens in a new tab)