Cannes Lions

COMMERCIAL VEHICLES

DDB GROUP, Milan / VOLKSWAGEN / 2011

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Special billboards have been created for application to trees, in such a way as to frame the sections of bark that look most like military camouflage.In this way we say that, with the help of the new BlueMotion Technologies, the environment is no longer fighting alone against pollution.

Outcome

The target of the Volkswagen Commercial Vehicles has appreciated the creative approach, which is so different from the typical B2B communication.

At the same time, the social message has worked to give more visibility to the BlueMotion Technologies and, in general, to the concern for the environment of the Volkswagen brand.

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