Cannes Lions

Button

INDEPENDENT, London / VOLKSWAGEN / 2018

Film
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Who doesn’t like pushing a button? Pushing a button is satisfying. The commercial is humorously driven by exaggerated cinematic villains wielding their button-pushing power for ‘evil’. Each one gets a thrill, letting out a gleeful villainous laugh. And then we land on our last protagonist – a regular guy who gets the same kick pushing the GTE button in his hybrid-electric VW Golf. A more responsible use of power.

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1 Cannes Lions Award
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