We changed the appearance of the Telefónica booths completely, transforming them into surprising and integral Vodafone totems. It was the first time the traditional limited publicity format of this support had been breached, transforming the entire booth into a stunning publicity mural. The campaign was implemented in the main cities in the country, deploying 600+ units.

60 million + impacts and an irrepressible mouth-to-mouth effect: “Has Vodafone bought out Telefónica?”. After our action, Telefónica immediately implemented a campaign based on identical features but, by then, Telefónica was only imitating Vodafone.