The content that greatly contributed to this campaign was the [One and only Deco-mail picture]. The winners sent it to their friends via e-mail to express their emotions which was diffcult to express via e-mail within 2G communication. The mobile users tend to demand quick response, so the pictures were sent back within 24 hours after they sent in the photos. They got a one and only high quality picture, stress free, virtualy in realtime.

The result was subscriber growth of 140,000 compared to the previous month. And increase in data packets resulted in an increase in packet bills. From this success, this content will be a regular content form April 2006. Also, a national roll-out is being considered.