We created highly visible, complete working office environments in train stations and airports where, during the initial phase, real people could be seen working on laptops. This illustrated the mobility of 3G and furthermore acted as a massive attention generator.

The integration of a ‘sponsored lounge’ at the airport was a first!We then took our working offices on the road: Mobile offices on trucks toured high traffic locations to support the anywhere/anytime connection.

The campaign created a huge buzz and was even covered on the national news. 25% of the visitors to the unique web address converted to a sale – an amazing result. During the campaign, average monthly sales rose 238% versus the previous period.