Cannes Lions
NetX AUSTRALIA & NZ, Sydney / HUTCHISON / 2003
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3G mobile technology puts information, communication and entertainment in your hands. 3 aims to make the things you do less time consuming, simpler and more fun. So we aimed to bring some surprising fun to the sites on which this campaign ran and engage early adoptors to play with 3. Each piece combined simple interactions and unique sound design with 3's clear clean brand character.
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