Cannes Lions

Futureproof

SOMESUCH, London / DEUTSCHE TELEKOM / 2022

Film
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Execution

The approach is to show an opening up of new opportunities for young people through a digital world. A series of vignettes depicts utopian scenarios such as the Amazon Rainforest regrowing to 90% of its former size, a dodo bird becoming extant once more, AI-designed fashion and an entire city powered by photosynthesis.

The ad shares a message of "digital optimism" and envisions possible career opportunities that could emerge from Generation Z’s interests and passions.

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