We created highly visible, complete working office environments in train stations and airports — where, during the initial phase, real people could be seen working on laptops. This illustrated the mobility of 3G and furthermore acted as a massive attention generator.

The integration of a ‘sponsored lounge’ at the airport was a first!We then took our working offices on the road: Mobile offices on trucks toured high traffic locations to support the anywhere/anytime connection.

The campaign created a huge buzz and was even covered on the national news. 25% of the visitors to the unique web address converted to a sale – an amazing result. During the campaign, average monthly sales rose 238% versus the previous period.