It’s April 2015. We hear a group of people in an office having a brainstorm session at 3 PM — the hungriest time of the day. They end up talking themselves into a historically bad idea that will end up forever changing the way credit card transactions take place — giving birth to the confusing, frustrating, and slow credit card chip reader system that we have today. The VO from Snickers at the end reminds people not to brainstorm hungry.