The goal was to insert Estrela’s Toys in the mobile world thus turning it into a more modern brand.The strategy was to take advantage of the fact that Geolocation in social networks is growing along with the use of smartphones by young people.We created a game where people had to walk to play, making it unique among other mobile games and also stimulating financial education.The idea was to turn one of the most popular board games, Banco Imobiliario, into a mobile game using Geolocation through Foursquare. In the game the real estate featured on the board was replaced with the real estate in Foursquare and the objective of the game was to become Banco Imobiliario’s big millionaire. For that to happen, the players had to buy and sell actual real estate aiming to increase their wealth in the game.The Geolocation networks did not have a use for the check-in, the game assigned a task for it. At each check-in point, a player could earn or lose money with the chance cards.

To buy and sell actual real estate made the game much more exciting because it turned the streets into a big game board. The game was a huge success and it became Estrela’s most talked about product in social networks, reaching its goal of connecting the brand to a modern image along with mobility.

Once the Apple Store application is downloaded, the game starts. Users must try to accumulate the greatest number of properties and the most amount of money. To do so, it is necessary to check in to as many locations as possible. The available locations are the same as in Foursquare, and the initial price for properties is proportional to the number of check-ins. From this point on, users can trade their properties with each other. Every time a user checks-in to a location, he or she must get a 'Chance' or a 'Community Chest' card, which results in the player either losing or making money. Accumulated money can be invested in a virtual bank (a sponsor) and thus generate more income. All of user’s actions are shared on Facebook.

The game was a huge success and it became Estrela’s most talked about product in social networks, reaching its goal of connecting the brand to a modern image along with mobility.