We turned the board game into a Facebook game, in which every user profile was a piece of the game. And there was also the possibility of users printing the pieces with their friends’ avatars to play on the board.

More than 450 thousand users in 94 countries played the game during an average of 16 minutes, and there were a total of 2.6 million questions made. There were approximately 90 thousand application invitations sent by friends. There were 5 thousand clicks on the buy button, which generated an increase of 40% in sales, besides new revenue for the client in commercialized spaces of online retailers inside the application.