Cannes Lions

3rd Work Anniversary Customized Gift Ring

QM (SHANGHAI) INTERNET TECHNOLOGY CO., LTD / BYTEDANCE / 2023

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Overview

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Credits

Overview

Background

In 2023, ByteDance needs to customize a special gift for employees who are celebrating third work anniversary. It also needs to deliver their brand mission statements.

Idea

Hence, we designed a one-of-a-kind diamond ring. By sliding each rings, the diamond can be used as the marker to the on-boarding date. Each rings represent different significant meanings

Execution

1. The base ring, crafted with 18k rose gold and a 0.01 carat diamond, featuring the company's core values and the employee's name.

2.The year ring is made of 18k gold. Signifying the spirit of “Keep Moving Forward”

3.The month ring is made of 18k white gold. Signifying the spirit of “Grow Together As A Team”.

4.The day ring is made of 18k rose gold. Signifying the spirit of “Always Day One”.

Besides, it isn’t just a ring. You can turn it into a necklace whenever you want.

Outcome

This ring is a special tribute to ByteDancers who have never stopped moving forward and always on the road.

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