Cannes Lions
THE GLUE SOCIETY, Sydney / 42 BELOW VODKA / 2009
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Subversive New Zealand vodka brand, 42 Below, commissioned us to create a radical art series which brought the brand's personality to life.Iconic figures in white, symbolic of the brand's 'because we can' attitude, set about creating provocative and beautiful endeavours in high profile places.The unbranded films were spread online within the core audience of young creative people - where the artistic nature of the brand's endeavour was much praised and celebrated.
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