Spikes Asia
HAKUHODO INC., Tokyo / MORINAGA & CO. / 2017
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Description
The film celebrates the “Choco Monaka Jumbo” brand ‘s 45th anniversary
and conveys its commitment to pursue better taste for now and ever.
Inspired by the product’s characteristic “crispiness”,
we were about to perform a cutting-edge and avant-garde project,
only to be canceled due to very unexpected circumstances.
Still, we vow never to give up pursuit for better taste.
No matter what.
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