Spikes Asia

45YEARS ANNIVERSARY CMJ JUMBO PROJECT

HAKUHODO INC., Tokyo / MORINAGA & CO. / 2017

Film

Overview

Entries

Credits

Overview

Description

The film celebrates the “Choco Monaka Jumbo” brand ‘s 45th anniversary

and conveys its commitment to pursue better taste for now and ever.

Inspired by the product’s characteristic “crispiness”,

we were about to perform a cutting-edge and avant-garde project,

only to be canceled due to very unexpected circumstances.

Still, we vow never to give up pursuit for better taste.

No matter what.

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2023, MORINAGA & CO.

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