The solution was simple; we literally placed them inside the 4G speed. How? We created the first 4G speed simulator. A totally controlled environment where consumers actually experienced the 4G’s ultimate speeding. But that wasn’t enough. All participants didn’t know exactly what will happen, the feeling of speed came as a surprise, creating unique / fun reactions. Everything was recorded with a super-fast motion camera so that everyone could witness the effect of the ultimate speed they had experienced!

The projected response rate was 50% - 60% and the desired was 70% - 80%

During the activation 2,506 videos were created and 2,061 videos were downloaded by the participants, reaching a response rate of approximately 80%

Additionally 4 national TV channels covered the activation providing free air time for the brand and finally Greek celebrities / athletes attended the promo posting their experience through social media.