Cannes Lions

6 RMB SUPER VALUE MENU

DDB SHANGHAI, Shanghai / MCDONALD'S / 2007

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Creating Professor Super Savings – an amusing geek but cool character with thick brim glasses and a black hat. His mission is to compare and run tests comparing various things of the same price as the McDonald’s Super Saver (6RMB). Professor Super Savings always concludes that McDonald’s is the most valuable choice around.

Similar Campaigns

12 items

1 Spikes Asia Award
Mates make it Macca's

AKCELO, Sydney

Mates make it Macca's

2024, MCDONALD'S

(opens in a new tab)