Cannes Lions

McDONALD'S

LEO BURNETT, Chicago / MCDONALD'S / 2004

Film
Film
Film

Overview

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Credits

Overview

Description

A kid finishes his meal at a McDonald's in a food court, then balls up his McDonald's bag, and tosses it towards a trash can. Another kid kicks the bag like it's a soccer ball. In a chain reaction, others join in, and a soccer game erupts in the mall.

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