Cannes Lions

70 Miles From Shore

THE BARBARIAN GROUP, New York / IBM / 2017

Film

Overview

Entries

Credits

Overview

Description

“70 Miles From Shore” is a short film that takes you off the coast of Australia, to the deep and remote waters of the North West Shelf, where offshore installation engineer, Dean Edwards, walks viewers through a natural gas platform. The structure is described with the same warmth and familiarity as one might apply to an old friend. But he is, in fact, revealing his intimate knowledge of “every meter, every gap, every specification” on board the platform - made possible in part by an enormous body of knowledge made available via Watson.

Execution

“70 Miles From Shore” is a short film that takes you off the coast of Australia, to the deep and remote waters off the North West Shelf, where offshore installation engineer, Dean Edwards, takes viewers on a tour of a natural gas platform. The structure is described with the same warmth and familiarity as one might apply to an old friend. But he is, in fact, revealing his intimate knowledge of “every meter, every gap, every specification” on board the platform - made possible in part by an enormous body of knowledge made available via Watson.

Outcome

Reach

IBM Youtube channel - 47,014 views

Facebook - 14K video views and 150 shares

Medium - 35 recommendations

Impact

In addition to IBM owned channels, the story received Press recognition across global outlets.

Here are a few -

Itnews - "Woodside’s cognitive architecture revealed by IBM"

Shoot Online.com - "70 miles from shore with Watson: Woodside energy and IBM "

Ad Forum - "IBM & Woodside"

Similar Campaigns

12 items

Share the Joy

TBWA\MEDIA ARTS LAB, Los angeles

Share the Joy

2023, APPLE

(opens in a new tab)