In Mexico, the base salary of a professional soccer player is 10 times less than that of a male player.

For this reason, Cerveza Corona, as the official sponsor of women's soccer, wanted to put the issue on the table, supporting the players with tools to make the problem visible and thus help democratize soccer and close the wage gap.

This time we wanted to make a piece of entertainment that not only distinguished itself by entertaining the audience, we wanted to demonstrate the incredible level of women's soccer as well as make visible the wage gap that exists.

The base salary of a female player is 10 times lower than a man's, that’s why Corona organized a match ten times longer.

A 900-minute game to show how much women need to play to make the same as men in a typical 90-minute game.

With this event, we aimed to inspire other brands to support women's soccer, like Corona does.

The audience of women soccer players is one tenth that of men: they have an average attendance of 1,900 people in the stadiums and an average audience of 183,000 viewers, according to statistics from the BBVA MX League.

Women's soccer has not been the sport with the largest number of audiences, since for years it only had transmission through ppv channels. Today it seeks to be an event with the largest audience and rating.

That’s why updates were streamed every hour in Spanish and English, both on TV and online, through the most important channels in Mexico.

A 900-minute game to show how much women need to play to make the same as men in a typical 90-minute game

A match with 280 female players included big stars as Katty Martínez, Norma Palafox, Jenni Hermoso, Jocelyn Orejel and Charlyn Corral mong others, met at the Cuauhtémoc World Cup stadium in Puebla, to play this great friendly match.

This match was streamed updates every hour in Spanish and English, both on TV and online, this past April 21st.

The Cuauhtémoc Stadium witnessed this unique match in history. 280 players played this epic match for 900 minutes. In the end the victory went to the blues with 25 goals against 22 for the yellow ones, 42 changes and 17 cramps but the result was the least of it; hundreds of soccer players gave a superhuman effort to make their voices heard.

Record in e-commerce sales.

1.8 M people followed the transmission on tv, online and radio.

Corona is investing $180 million mexican pesos in women’s soccer