Customers complain. While some are right, some aren’t. In fact, some are just plain nuts. Well we used those for Burger King’s Loyalty Program campaign.

The radio campaign uses real 911 calls from customers complaining about Burger King. The calls went viral over the years because of the absurdity of its content.

In “Harmful Cheeseburger” a woman complains to a 911 officer that she didn’t get her Western Barbecue Burger prepared properly. In “Late Lemonade” a drunk man is angry because he doesn't want to wait anymore for the lemonade and burger he ordered.

The radios end with a voice over that says if you have feedback to give, at least get something out of it. So consumers fill in their experience at www.bk-feedback-eire.com and get a free Whopper in return.