• Situation: Each episode consists of 5 articles with a length of 9 minutes & 11 seconds.

• Brief: Especially in the E14 the complete focus was on TAYCAN, the first fully electric sports car from Porsche.

• Objectives: We had to find concepts and stories around different themes of the first full-electric sportscar from Porsche.

• Target audience (consumer demographic / individuals / organisations): Created for brand ambassadors, influencers and fan media - also addressed to journalists, multipliers and decision-makers in a targeted manner.

• Approach: Ideas, topics and concepts were closely coordinated with the project management on the customer side.

• Implementation: The stories around the two protagonists Aksel Lund Svindal and Dr. Stefan Weckbach were filmed on location with a small video team and supplemented with existing footage. The concept for the creation of a Taycan at the factory was implemented and produced by another film production, under the supervision of Territory and Porsche. The Hairpin chapter was designed and produced with the in-house team - just as the fifth and final chapter. Archive material was also delivered to Territory.

• Timeline: The first research did start mid of June 2019. The release of the episode was end of February 2020.

• Placement: The episode was placed in all Porsche's own media channels.

• Business impact – sales, donations, site traffic

• Response rate

• Impressions

• Change in behaviour

• Consumer awareness

4 weeks after GO LIVE organic Plays: 1.877 and average viewtime: 05:30 on the 9:11 Website.

And organic plays: 24.225 and average viewtime: 02:59 on the Porsche YT-Channel.