No matter what your creative discipline, we all have a common enemy: the process. No one understands this better than the ADC. In an effort to empathise with creatives and rally them to do the best work of their careers, we've developed a campaign that calls out many of these obstacles and absurdities in a satirical fashion, thereby expressing that if creatives keep their eye on the prize and continue to fight the good fight, it will all be worth it in the end.

We wanted to do something colorful and beautiful; after all, this is the Art Director’s Club and thought it should be artful. At the same time, we wanted do something that had a facelessness about it that would allow people to put themselves in these situations.

Submissions were up over 25% from the year before. Additionally, the ADC got many phone calls from people asking to buy the posters, which is perhaps the greatest compliment of all.