The beer market leader was outselling us 4 to 1. Our ambition: close this gap.

How: we called upon the ones we can rely on: family.

Fact: Maes is the 3rd most common surname in Belgium.

Idea: We asked them to invite 20 friends on Facebook to share the barrel with. And the few million of Belgians whose name isn't Maes? Well, we told them it was never too late to change their name.

Results:

3times more fans ( 75.000) in one day.

+ 0,5million visitors in 6 weeks.

+7000 new members.

6% most active page on Facebook, worldwide.

Why shouldn't we call upon our family? In fact, Maes is the 3rd most common surname in

Belgium. They wouldn't mind promoting a namesake, wouldn't they? Certainly not if they got rewarded with a barrel of Maes. A goldmine of an opportunity..

We tripled our number of Facebook fans to over 75.000. In one day. Our Facebook app attracted over half a million people in 6 weeks. And the Maes family grew miraculously with 7000 new members. Al of a sudden, Maes became the biggest family in Belgium. On Facebook, that is. And all of this activity propelled the page into the 6% most active on Facebook, worldwide. Another reason to toast with a Maes.