Cannes Lions
ANOMALY, Toronto / LABATT / 2017
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A 25-foot-tall, 1,200-pound, fully functioning, goal-synced hockey goal light that traveled across Canada, stopping in all major cities before ending up at the top of the world.
The light was completely modular and it could be fully assembled by three people without the use of any heavy machinery. But it was also built to withstand the harsh environment it would face in the deep arctic. It could handle 200 KM/HR winds and -40 degree temperatures. And was synced to go off every time a Canadian hockey goal was scored.
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