Cannes Lions

HEINEKEN

FISCHER & FRIENDS, Sao Paulo / HEINEKEN / 2012

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Presentation Image

Overview

Entries

Credits

Overview

Execution

We needed to encourage people to celebrate Fathers Day with Heineken. In a novel partnership with the major online florist in Brazil, Flores Online, we created a new product which changed the way both Heineken and a bouquet of flowers are perceived: a bouquet from Heineken. The first bouquet of flowers for men anywhere. To publicise it we are using 1 tweet, 1 post on Facebook and 1 marketing email.

Outcome

The product was sold out within a day. There were more than 2,000 posts on social networks and sales on Flores Online went up 30%. So we have created a new custom, giving Heineken as a gift for Father's Day, something never done before. And what is more, we have established a new date for sales promotions for our client.

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