We start with people ice skating in a beautiful city area. The shots use the effect of simulating camera movement with the people frozen in time.

There is an overall cool wintery feel but certain items – a red dress, a pink jacket – pop through to help create the feeling that the look is not merely a color wash or filter. All the shots capture key moments of movement – the theme of the piece. Whether it is ice skaters, flower pedals being thrown at a wedding.

Next we come to a ballerina seemingly suspended in action, the effect demonstrates the beauty of motion. Finally, the reveal: This ballerina is dancing on a prosthetic leg and the tag line, "Start your impossible."