Cannes Lions

HILUX TRUCK

SAATCHI & SAATCHI NEW ZEALAND, Wellington / TOYOTA / 2004

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To celebrate a 21 year birthday a Hilux Truck on a farm uses its own engine and other noises to sing Happy Birthday to itself. The farmer says - "Shut up. What do you want - a cake?" - End graphic: "Hilux. Celebrating 21 years as New Zealand's favourite light truck."

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