Cannes Lions

The Roundabout :195

SAATCHI & SAATCHI LA, Los Angeles / TOYOTA / 2017

Awards:

1 Shortlisted Cannes Lions
Case Film
Film
Film
Film
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Overview

Entries

Credits

Overview

Description

Rather than focusing on traveling to physical locations as the brand has done in the past our film explores the concept of time travel and challenges viewers to think about the meaning of “places” on a deeper level. In this story, a mysterious roundabout is the setting for the disruption of a young man’s odyssey by a quartet of unlikely sirens.

Execution

A mysterious roundabout is the setting for a young woman’s fantasy of shifting from a one-woman-band into a real band.

Outcome

The film is slated to run in 20,000 theaters, reaching 62% of moviegoers and 71% of typical opening weekend box office share.  The film was just uploaded and released to the public on the April 28th. Results are unavailable at this time.  

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