By stripping the communication elements to their core across all touch points, we made each offering clearer and more candid, using concise and plain language. We combined a stripped-back colour palette and a cut-and-paste aesthetic with no-nonsense copywriting, devoid of corporate smalltalk. Texts are presented in a monospaced font that’s reminiscent of bare-bones coding itself. Even the word Young is abbreviated to yng, to bolster its no-time-to-waste attitude.

The sum of all these parts is a comprehensible, commercial visual identity with a clear focus on what matters the most: the content itself.