The positive feedback and fantastic recall we received proved we’d not only achieved cut-through but also engagement and talkability. In fact, many schools had placed the DM pack at the school’s reception for students to see. The target was to increase entries by 10% and improve quality. Entries were up 30% on last year (550 total) and about 25% came from young people/students (previously almost nil). Most importantly, judges felt the work was more contemporary and of a higher quality.