Cannes Lions

F1

WAVE STUDIOS AMSTERDAM, Amsterdam / DHL / 2013

Case Film

Overview

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Overview

Description

The second commercial in the ‘Speed of Yellow’ campaign for DHL Express is not just another celebration of a sponsorship but a demonstration of a real partnership between two global brands. As the Official Logistics Partner of F1, DHL actually moves F1 around the world, from Melbourne to Sao Paulo ensuring 24 cars reach the starting grid in time for the race. The campaign is visualized as a yellow light skimming the ground along roads, across deserts, snow and water to the unmistakable sound of an F1 car, before finally delivering equipment to the pit lane of a Grand Prix Circuit.

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