Cannes Lions
OGILVYONE WORLDWIDE, Vienna / TELEKOM AUSTRIA / 2005
Overview
Entries
Credits
Description
E-business comes in different forms. Only those who are versed in the art of IT solutions can justifiably call themselves solution providers – no different, in fact, from origami, the traditional Japanese art of paper-folding.
Outcome
Regular customers reacted in a very positive manner. The mailing was found in many customers´offices. In sum the mailing created 39 responses. Direct measureable success: CRM follow-up job valued at €70,000.
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